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  • Empire State Building Observatory Image
BACK TO CASE STUDIES HOME PROJECT:EMPIRE STATE BUILDING OBSERVATORY

Video Display Technologies Enhance Empire State Building’s New Observatory Entrance and Lobby Design

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Project Overview

Video Display Technologies Enhance Empire State Building’s New Observatory Entrance and Lobby Design

As part of an observatory redevelopment, Empire State Building (ESB) built a brand-new, ground-floor entrance and lobby, enhancing the visitor experience. The project features spectacular photography, a two-story ESB architectural model and cutting-edge video display technology from Planar.

The largest deployment includes a 12-foot-long, 8-foot high Planar® TWA Series LED video wall that is used as a backdrop for ESB’s time-honored lighting ceremonies. Outside of the ceremonies, the Planar TWA Series LED video wall is used to show past events and high-profile celebrities that have visited the ESB. Numerous Planar® TVH Series LED video wall banners and Planar® QE Series and Planar® Simplicity™ Series 4K LCD displays were also installed throughout the new entrance to enhance wayfinding.

Location:

  • New York, New York, United States

Partners:

  • Thinc Design, Diversified, Beneville Studios, Ideo, Squint / Opera, JLL, Intersection, Skanska, Kubik Maltbie, Thornton Tomasetti, The Lighting Practice, Corgan, Syska Hennessy Group