Planar Helium Touch Screen Monitors Integrated Into Kiosks Provide a Key Marketing Tool for Leading Auto Retailers
Warren Henry Automotive Group serves the high end customer market in south Florida, offering vehicles of five premium brands. In keeping with its commitment to innovative marketing, the company has invested in interactive kiosk technology that provides extensive customer engagement and facilitates real-time support of the company's selling and business measurement goals and efforts. In 2013, Warren Henry Auto Group deployed kiosks from Digital Dealership System, integrating Planar's 24-inch Helium Series multi-touch monitor, in its nine dealerships where customers can make and monitor service appointments, research tires and accessories, and explore the features of vehicles while waiting for a sales person.
Key to the integration effort was the West Palm Beach, Florida-based firm, Digital Dealership System, which specializes in digital signage for car dealerships. Digital Dealership System provided a customized kiosk solution for Warren Henry Auto Group, giving the dealership the means to deliver its branded content on Planar Helium Series monitors, including customer-attracting messaging about store products, services, and special offers, and the viewer engagement menu that is used on mall-based kiosks.