The operators of today’s most successful casinos know the importance of innovative marketing to attract and maintain a growing base of loyal visitors and guests. Having seen Planar Systems’ new generation of highly-affordable digital signage – the Planar® PS-Series™ - the management of Spirit Mountain Casino in Oregon began implementing the technology in early 2012, expanding on a Planar digital signage implementation that had begun approximately seven years earlier.
Today, this technology, in total, is seen as a significant and innovative marketing asset. Spirit Mountain turned to Klasstech AVS of Beaverton, Oregon, for assistance in planning and installing the seven newest displays—a total of 25 Planar screens, including the new Planar PS-Series, are now installed on the property. A long-time system integration partner of Planar, Klasstech cites several Planar PS-Series features that make it particularly well-suited to the casino environment.