Matthew Knight Arena is a 12,364-seat venue in Eugene, Oregon, and home to the University of Oregon men’s basketball and women’s basketball and volleyball teams. A long-standing ritual of the teams is the pre-game huddle, which takes place just outside the locker rooms in a circular opening where hallways intersect called the ‘O-Hub,’ resembling Oregon’s “O” logo.
To transform this area into a visually immersive space, the university set out to digitally activate the O-Hub, leading to the integration of Planar® CarbonLight™ CLI Flex™ LED video wall displays that are custom designed into LED curves to match the curvature of the walls. With dynamic content on the displays, the project elevates the pre-game huddle tradition, fostering hype in the arena. It also provides a powerful branding element for the basketball and volleyball programs and another tool to recruit talent.