Project Overview
Clarity Matrix Video Walls Create Immersive Retail Experience And Support Continued Worldwide Brand Building
As part of an ongoing program to enhance customer experience at retail and provide a platform that further heightens the iconic brand worldwide, Planar displays have been installed in five of Gucci’s flagship stores (Milano Montenapoleone, Saint Tropez, Hong Kong, New York Macy’s, and Dubai Mall). The first Planar video walls were unveiled in the Milan Monte Napoleone boutique in September 2011.
The ultra-thin, energy-efficient, near-seamless LCD displays from Planar, together with OOOii’s graphics engine, create life-size interactive images – for the most technologically-advanced retail environments in the world. The technologies that have been deployed not only allow ultra-high resolution 4k and 5k imagery to be displayed across the numerous high-resolution Planar displays, but also give a customer the ability to interact with the content in intuitive ways.
