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When the Chicago Cubs won the 2016 World Series, defeating the Cleveland Indians in a thrilling seven-game series, it marked their first championship since 1908, putting to rest the longest world championship drought in North American professional sports history. After the victory, Cubs gear started flying from the shelves—fans couldn’t get enough merchandise to show support for their team and favorite players.
Now, when fans come to Wrigley Field they can purchase Cubs memorabilia at a new 8,400-square-foot flagship Cubs store located in a newly-built plaza just outside the stadium. To elevate the guest experience at the store, design-build firm Dimensional Innovations designed and integrated video displays from Planar.
One of the installations is a Clarity® Matrix® LCD Video Wall System that provides a high-impact viewing experience—ideal for live game feeds, which are displayed on the video wall during both home and away games.
Additionally, an augmented-reality green screen featuring a Planar® UltraRes™ Series 86-inch 4K LCD display and a 22-inch Planar® LA Series touch screen display allows fans to take photos and email it to themselves, providing a unique, interactive experience. The retail store also features a second Planar UltraRes Series 75-inch 4K LCD display that is used for digital signage within the store.