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Throughout its 50-year history, the Pacific Northwest quick serve restaurant company, Burgerville, has considered itself an innovator. Though modest in size and scope – with 39 locations in Oregon and Southwest Washington – the chain has long been committed to sustainability, fresh food, breakfast-to-late-night store hours, and has had a loyal base of customers.
It is this same spirit of innovation that led Burgerville to begin transforming its restaurants by implementing digital signage — technology it believes will add to its customer appeal and fuel long-term growth. While digital signage technology appealed to Burgerville for many of the same reasons it has taken hold in other industries, the restaurant chain saw that its greatest benefit lay in the flexibility it provides. The company implemented digital menu boards using Planar® PS-Series™ displays that allow Burgerville to adapt its menu offerings and prices very quickly based on the time of day, season of the year, or any other factor.