WaFd Bank engaged digital brand agency NewReach to create a campaign that would allow the bank to better reach diverse audiences, establish deeper connections with customers and push the WaFd Bank brand into new markets. The content strategy centered on brand messaging and reaching customers through their personal journeys to help them achieve long-term goals. The campaign also establishes WaFd Bank headquarters, in downtown Seattle, as a model for a digital experience that other WaFd Bank branches can aspire to.
WaFd Bank headquarters was subsequently remodeled and three different areas (the entry, the corner ATM and the interior lobby) were built featuring display technologies. The new entry and interior lobby feature video walls from Planar. In the main entry, the Connected Walls consist of two nearly 7-foot-long, 12-foot-high Clarity® Matrix® G3 LCD Video Wall Systems in portrait orientation and 3x3 configurations. In WaFd’s interior lobby, an 8-foot-long, 4.5-foot-high Clarity Matrix G3 LCD Video Wall in a 2x2 configuration was integrated to reinforce the bank’s brand and educate customers about WaFd’s features.