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Finding the Line Together
I watched a comedian recently who made a horribly inappropriate joke (I won’t even attempt to give this context as it was pretty bad) and when he got groans and reactions from the audience, he replied “That was a new joke. I see we are finding the line together. And there it is.” That got a good laugh and got him off the hook. I think in nimble marketing organizations, we do the same thing. Sometime we try new things. New campaigns. New platforms. New experiments and A/B tests. We try out new channels. We try out different messages. And we win some and garner industry accolades and business success. And we lose some, earning only groans or sarcastic More…
Leyard TWA 0.9 Short Listed for AV Awards Display Product of the Year
For 19 years AV Magazine’s AV Awards have been highlighting the best of the best within the AV Industry. While this year’s award winners have not been announced, they’ve narrowed down the competitors on their Short List. And we’re excited to announce Leyard TWA 0.9 LED Video Wall is in the running for Display Product of the Year! The AV Awards recognize best practice, reward innovation and celebrate excellence across the global audio visual industry, making the Short List quite an achievement to be proud of. Products will be judged by panels of senior representatives from user companies and key industry players. With knowledge and experience under More…
How Long is 50,000 Hours?
The typical lifetime of Leyard and Planar’s LCD display solutions is 50,000 hours. That means that if you turn on a Clarity® Matrix® LCD Video Wall right now, the LCD displays will run for 50,000 hours before they achieve half-brightness (and will continue to run beyond that, of course). Let’s put it all into perspective: 50,000 hours is over 5 years 50,000 hours is over 297 weeks 50,000 hours is over 2,083 days What could you do in 50,000 hours? You could travel to the moon and back 347 times. You could drive from Los Angeles, California to New York, New York 2,439 times. You could have Lord of the Rings Trilogy marathon over 73 times. You could More…
Optimizing Your Presentation Design for Your Display Type
Back in the old days, when presentations happened on projectors, the typical PowerPoint or Keynote background was white or a light color. This harkens back to when slides were actually slides or overhead transparencies on a dimly lit lightbox. In any of these cases, when the room was dark and the display was not, white backgrounds provided the best brightness and best chance at readability. Today, the range of display technologies available for conference rooms and auditoriums have never been larger and those displays are now available in higher resolutions than were available before. We have had to learn and are asked frequently how to optimize slide More…
What Makes a Quality LED Display?
An LED display’s quality is judged by a long list of marketable specifications, like perceived image performance or reliability. But it’s hard to know exactly how these specifications are being calculated when reading a specification sheet or brochure from a manufacturer. Consider this: fine pitch (or narrow pixel pitch) LED displays have been on the market for about seven years and the lifetime of an LED may be upwards of 100,000 hours, which is equal to more than 11 years. If LED displays have been sold for less than their average lifetime, how can we be assured that we are investing in quality display components? There are three key aspects to More…
InfoComm Show in Five Words
Tradeshows are an exciting time to show off jaw-dropping new innovations and flawless installations of the products that our customers already know and love. This week at InfoComm 2017, we're showcasing the industry’s first seamless 196” LED touch-enabled video wall and groundbreaking 0.7mm pixel pitch LED display, along with trailblazing augmented reality and custom LED solutions. It's the perfect time to get everyone in the industry together under one big roof. Jennifer Davis, CMO of Leyard and Planar, a Leyard company, has compared industry tradeshows to giant family reunions. If you can image what that's like in this digital era, you can image the More…
What Do You Mean by LED?
Light emitting diodes (LEDs) are versatile, energy efficient, and durable. It’s no surprise they’re gaining popularity among a variety of products on the market today. You might be wondering how the LED lights that you see in your kitchen light fixture can possibly be the same lights as the ones that make up your digital signage application. While both applications are referred to with “LED” in the title, the lighting technology is quite different. There are three main types of LEDs that you see in commercial products that are often confused: LED Backlight In so-called LED TVs (really a misnomer—they are LCD displays with LED backlights), the LEDs are More…
How Long is 100,000 Hours?
The typical lifetime of LEDs used in Leyard and Planar’s LED display solutions is 100,000 hours. That means that if you turn on a Leyard DirectLight LED video wall right now, the LED display will run for 100,000 before it achieves half-brightness (and will continue to run beyond that, of course). Let’s put it all into perspective: 100,000 hours is over 11 years 100,000 hours is over 595 weeks 100,000 hours is over 4,000 days What could you do in 100,000 hours? You could watch over 66,666 soccer matches. You could drive from Los Angeles, California to New York, New York 2,439 times. You could have 5,660 Star Wars movie marathons (watching all 8 More…
Calling the US Home
For over 30 years, Planar, a Leyard company, and now Leyard International, has continually ran US manufacturing operations in service to North American and global customers. We and other companies who are headquartered or have major operations in the United States are innovating technologies, manufacturing products, and servicing local customers. I recently sat down with our vice president of operations, Rob Baumgartner, to talk about what makes the company USA Proud and the reasons why Planar and Leyard, and other brands, continue to invest here. Describe your US operations. We have offices and a factory in a suburb of Portland, Oregon. We have More…News and Events
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