As the travel sector continues to expand, transportation hubs are fast evolving to keep pace with the digital world and meet the growing expectations of today’s passengers. At the center of this trend are major facility and technology renovations that aim to add value to transportation facilities and improve the passenger experience.
State-of-the-art digital display solutions play a vital role in creating dynamic venue environments that inform, engage and entertain travelers, connecting people to destinations and transforming the dreary wait into an enjoyable part of the journey.
The priority of rushed travelers is to find the information they need as soon as possible—whether it’s a departure time, an update on a delay or the right track or gate. Leading-edge display solutions offer visual performance, wide viewing angles, the reliability for around-the-clock operation and can be updated in real-time to communicate any important changes. Display technologies that are compatible with emergency broadcast systems can be set up to relay urgent messages or information in specific areas or throughout a venue.
A large, overcrowded transportation hub can be overwhelming to anxious travelers. Digital wayfinding helps passengers navigate busy terminals and unfamiliar layouts by guiding them to where they need to be. Vivid, ultra-high-resolution displays are easily noticed and provide crisp and vibrant directional signage—reducing passenger stress and the bottlenecks that create confusion in high-traffic areas.
Transportation hubs offer a golden opportunity to reach large captive audiences and drive revenue. Striking display technologies provide more impact than static signage and can capture people’s attention in active environments—informing waiting passengers about anything from retail and restaurant options in the terminal to events and attractions in the local city.
A key strategy of the modern transport hub is to minimize the anxiety of travel by fostering comfort and safety among passengers, turning extended periods of downtime into positive and enjoyable experiences. Entertainment helps travelers to relax before their journeys while art installations offer immersive experiences and bring a sense of interest, community and culture to a terminal.
Large format displays and video walls can be used to show sports, performances and other programming to entertain waiting passengers. Flexible, cutting-edge display technologies can be adapted into unique configurations and architecturally integrated with interior designs as digital art installations—engaging travelers in more thoughtful ways and leaving lasting impressions.
See Leyard & Planar’s Transportation Installations!
In 2018, Clear Channel Airports installed dozens of Leyard and Planar LED and LCD displays, providing an impactful digital signage advertising network for one of the nation’s busiest airports.
Throughout Atlanta Airport’s main concourse in seven terminals, 68 Leyard® TWA Series (TWA1.8) LED displays are mounted to the ceiling. A total of 43 Clarity® Matrix® LCD Video Walls System displays are wall-mounted in varying configurations, including 4x2, 3x2, 3x3 and 2x2.