Interactive Video Wall Serves as a Compelling Recruitment Tool for University’s Welcome Center
When Troy University renovated and expanded its Adams Administration Building, creating a new welcome center for families and prospective students visiting the campus, the university was tackling a challenge that so many others face every year — how to appeal to student recruits. Today’s generation of incoming students are more familiar with digital technologies and its many forms than ever before, and Troy University’s strategy was illustrative of an expanding approach that more colleges are using to reach and build credibility with the 21st century learner: employ the tools that they most relate to. As part of the $2 million makeover, Troy created a grand entryway that offers visitors an engaging, high-end technology experience. The centerpiece of the new design includes a Clarity® Matrix® MultiTouch LCD Video Wall System in a 6x2 configuration, adding an interactive, digital solution to captivate visitors and student recruits.