by Peter Lawrence, Director, Planar Custom Solutions Group
As large outdoor LED screens compete for viewers’ attention, advertisers and video content developers seek ever more effective ways to stand out. We’ve all seen wonderful videos circulating on social media of giant building-side LED displays with animals or space ships appearing to come right out of the building. It has viewers both in-person and online completely spellbound and captivated.
It may appear magic, but it is really just an optical illusion that required careful planning and execution. In fact, the magic is in the creative combination of display hardware, content and viewing;
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