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Based in New York City, Columbia Property Trust is a real estate investment trust (REIT) with expertise in transactions, asset management and repositioning, leasing, development and property management. The company focuses on opportunities to create value through owning, operating and developing Class-A office buildings in gateway U.S. markets—primarily New York, San Francisco, Washington, D.C. and Boston. With a commitment to sustainability, the majority of Columbia’s portfolio is both LEED®- and ENERGY STAR®-certified.
Columbia recently relocated its headquarters to a full floor in a Manhattan office building that the company had purchased and renovated. Ahead of that move, Amy Tabb, executive vice president of business development and innovation for Columbia, was tasked with leading the effort to ensure that the design of the new space reflected Columbia’s culture and strategic initiatives.
Working with Amy Tabb and Columbia Property Trust CEO Nelson Mills, the Tessellate Studio team, led by Co-Founder and President Emily Conrad, developed a range of design concepts for engaging visitors at the headquarters’ moment of entry. The option that was unanimously favored involved combining transparent display technology with physical designs to create a unique brand narrative experience.
The finalized project features three Planar® LookThru™ Transparent OLED displays integrated with a custom millwork exhibit, creating a digital surface that overlays objects behind it. The three-dimensional canvas provides a compelling medium for authentic storytelling, according to Conrad.