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FiveStone Studios VJ.jpg
Aug 11, 2016

Transparent OLED Creates Contextual Halo for Branding

We had a chance to catch up with Traylor Woodall, Executive Creative Director, from FiveStone Studios after they earned top honors in the Clear Concept Awards and presented at the Digital Signage Expo 2016. We wanted to ask them about their thoughts and experience with Planar® LookThru™ OLED transparent displays and the opportunities for branding and customer experience that are enabled by this new technology. We started the conversation by asking why the time was right for transparent displays in digital signage. “Planar’s LookThru OLED technology is a powerful tool for cutting through the static,” said Traylor Woodall. “We see an opportunity for More…

LookThru , LED , branding , Awards

Strong Enough to Lift a Car.jpg
Aug 04, 2016

Strong Enough to Lift a Car

Superheroes from comics, movies, or television shows are often lauded for their strength. The ability to lift a car being a quintessential demonstration. And it turns out that people want display products, especially in the rental and staging market, that are incredibly strong. Superhero strong. When we announced the Leyard® CarbonLight™ LED displays we knew that people would want to create amazing video floors using the Leyard CarbonLight CLF Series. For a stage floor, we knew it would need to hold up to the weight of dancers and sets. And for auto shows, we knew people would want to park cars on it.  Even though the Leyard CarbonLight CLF displays More…

CarbonLight , rugged display , LED

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Jul 28, 2016

Natural Computing, Intuitive Interface

In June of 2007 when the very first iPhone was released a change began for not only Apple customers, but also everyone who uses computers, phones, or any type of electronic device. Touch interfaces became mainstream. The iPhone was far from being the first touch interface—the technology has existed since the 1970s—but with the launch of the iPhone, then Android phones, then iPads and tablets, touch interfaces became a natural way for us to control our devices. Now it’s time for our computers to catch up. The Desktop Gap For all of the advantages of touch interfaces, they still don’t work very well for fine movements needed in crafting spreadsheets More…

Helium , touchscreen , Interactive , touch display

Creativity.jpg
Jul 14, 2016

The Contradiction of Creativity

There was a recent article in Advertising Age sponsored by USA Today that asked advertising executives what “Creativity” meant to them. Responses ran the gamut. Below are some examples: “Creativity is surprise and delight”“Creativity is taking existing things and recombining them in ways that are completely new and fresh.”“True creative is original, which is a very high standard.”“To me, creativity is something that sparks the imagination [about a brand] in an ingenious way.”“Creativity is leaving an old belief behind.” My sister, who is an artist, is fond of saying “creativity is messy.” And I think that gets to the heart of the mythology of More…

creativity , Success , Expertise

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