Planar is pleased to introduce our logo materials and branding guidelines to help you facilitate our communications. Our company has evolved its strategic mission to become the global leader in specialty displays focusing on the most demanding applications and markets. The elements of the brand (including the emboldened name and the Planar Arc) are a testament to our customers about how we are continually growing to go above and beyond their expectations.
Your help in maintaining a consistent look and voice for the Planar brand is vital to our success going forward. We thank you for communicating our identity in a professional and responsible manner.
Click here to download the Planar Brand Guide
Logo Usage Guidelines
Please follow these general guidelines for using the Planar logo.
- Clear Space Guidelines
The amount of clear space left around the Corporate Signature profoundly affects its power as a memorable mark. Too little space left free around it and it blends into its surroundings. Too much space around the Corporate Signature will overpower it, causing it to become insignificant. Maintain a clear space equal to the width of the letter 'A' in the Planar logotype in all applications.
- Inappropriate Applications
Any application of the Signature that does not adhere to the guidelines may be inappropriate and serve to diminish the effectiveness of our Visual identity.
1. Do not change color relationships
2. Do not rearrange elements
3. Do not animate the signature
4. Do not use the arc by itself
A listing of PMS, CMYK percentages, 24-bit RGB and Web/Hex color definitions.