In 2019, The School of Journalism and Mass Communications at the University of South Carolina opened its new Social Media Insights Lab, housed in a newly built state-of-the-art facility on campus. The goal of the new lab is to provide students with experience using social media analytics and help them understand how to harness data in their work.
The lab uses AI-powered analytics software from Crimson Hexagon, a leading social media analytics platform. To visualize the AI software and the work being done, the school engaged multimedia solutions company Advanced Video Group to install a nearly 16-foot-long, 7-foot-high Planar® TVF Series LED video wall with a 1.5mm pixel pitch (TVF1.5) in an 8x4 configuration. The Planar TVF Series LED video wall is used in the Social Media Insights Lab to facilitate work in social media analytics and to help communicate findings.