Project Overview
Planar Displays Support Leading University’s Marketing, Recruiting and Branding Goals
Any university today wants to be seen as a center of excellence in academics, and many also recognize that a world-class athletic program aids in student attraction, builds stature for the institution, and supports many of its financial objectives. The University of Oregon (UO) has long rated highly in academics as well as athletics, and has recently gained national attention as a football powerhouse as a result of significant investments made in coaching and staffing, and in the facilities it has constructed to attract and train its players.
Among these facilities is the new Hatfield-Dowlin Complex. This is a leading-edge football performance center where technology and architecture have been brought together seamlessly to create an environment that is unique in the ways it acknowledges the many and varied informational and experiential needs and preferences of players, coaches and staff. The Hatfield-Dowlin Complex was designed by Firm151, a highly-regarded architectural and design company. Together with the university and Planar Systems, Firm151 established an extensive digital information strategy for Hatfield-Dowlin, and then partnered with CompView, a leading nationwide A/V integrator, which provided a complete audio visual infrastructure for the facility and handled installation of an array of AV systems including a one-of-a-kind video wall for the lobby that utilizes Planar’s Clarity™ Matrix LCD Video Wall System.
