Project Overview
LED Video Walls Enhance Customer Journey at One World Observatory
On the site of the rebuilt World Trade Center complex in New York City, One World Trade Center is the tallest building in the Western Hemisphere and the sixth tallest in the world. The One World Observatory offers views of New York City’s iconic sights, surrounding waters and skyline from the building’s 100th, 101st and 102nd floors.
The visitor journey at One World Observatory begins at the street-level entrance and one level below in the Global Welcome Center, where guests are greeted and invited to explore exhibits prior to taking elevators up to the three-story observation deck. Near the beginning of 2019 it was determined that key upgrades were necessary to improve the guest experience, leading to projects that integrated display technologies from Planar.
The Global Welcome Center now features a curved floor-to-ceiling (48-foot wide by 16-foot tall) Planar® TVF Series video wall (1.8mm), named the Welcome Wall. The Welcome Wall greets visitors with a large world map that transforms into a rotating global and back to a map at regular intervals. Guest buying tickets online or at the kiosk are asked to indicate their hometown and hometowns are highlighted on the map. Two additional Planar TVF Series LED video walls serve as kiosk walls while a Planar® VersaLight Series LED video wall serves as a box office wall.
