Project Overview
Back-to-back Clarity Matrix MultiTouch Video Walls Implemented in Advertising Agency’s Lobby and Conference Room Spaces
Lowe Campbell Ewald, a global advertising and marketing communications agency, saw its move into new headquarters in Detroit as an opportunity to take maximum advantage of the state-of-the-art in digital video wall technology. The agency’s leadership knew they could utilize this technology to create a memorable experience for clients, partners and others visiting their office, and also redefine how clients’ communications programs are developed and presented.
Working closely with Bluewater Technologies, a leading systems integration firm, Lowe Campbell Ewald implemented a dual-sided video wall from Planar that serves as branding and initial discussion platform in the lobby space, and as a digital canvas for agency collaboration and deep-dive client presentations in the shared-wall conference room. They selected Planar’s Clarity™ Matrix MultiTouch LCD Video Wall, the very latest in LCD video wall technology delivering industry-leading interactivity on the two video walls, each of which is comprised of four 55-inch Clarity Matrix MX55HDS displays in a two-by-two (2x2) configuration.
