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Carmaker Turns to Planar for Video Walls with 2D/3D Capabilities to Entice Customers, Educate Car Owners and Provide Training For Internal Staff

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Project Overview

Carmaker Turns to Planar for Video Walls with 2D/3D Capabilities to Entice Customers, Educate Car Owners and Provide Training For Internal Staff

One of the acknowledged leaders in luxury cars, Audi AG, continually makes key investments to enhance its market position and differentiate itself from competitors. Among the recent investments is 2D and 3D video wall technology deployed in the Audi Driving Experience Center in Neuburg.

As far back as 2008, advanced display technology – especially 3D – was sought after by Audi for its ability to bring realism to the experience of buying, owning and driving a high-performance luxury car. “An Audi driving experience is like no other, and nothing conveys that in the selling environment like 3D,” says Wolfgang Vogt, IT NSC for Audi. “We found that Planar had the only 2D/3D video wall solution on the market, and once we saw how beautifully it performed, we knew it was the perfect solution for our new driving experience center.”

Location:

  • Neuburg, Germany

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