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Jul 27, 2017

Finding the Line Together

I watched a comedian recently who made a horribly inappropriate joke (I won’t even attempt to give this context as it was pretty bad) and when he got groans and reactions from the audience, he replied “That was a new joke. I see we are finding the line together. And there it is.” That got a good laugh and got him off the hook. I think in nimble marketing organizations, we do the same thing. Sometime we try new things. New campaigns. New platforms. New experiments and A/B tests. We try out new channels. We try out different messages. And we win some and garner industry accolades and business success. And we lose some, earning only groans or sarcastic More…

Marketing , Sales Tools , creativity

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