I watched a comedian recently who made a horribly inappropriate joke (I won’t even attempt to give this context as it was pretty bad) and when he got groans and reactions from the audience, he replied “That was a new joke. I see we are finding the line together. And there it is.” That got a good laugh and got him off the hook.
I think in nimble marketing organizations, we do the same thing. Sometime we try new things. New campaigns. New platforms. New experiments and A/B tests. We try out new channels. We try out different messages. And we win some and garner industry accolades and business success. And we lose some, earning only groans or sarcastic More…
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