How much does an LED video wall cost?

This is a frequent question we are asked. Especially after people see the visual impact of a seamless video wall at one of our trade shows or at one of our installations. Like all the great questions of life, the answer requires some explanation.

The cost of an LED wall is a function of its physical size, the number of pixels packed into the wall, the quality of the LED components, and other value-added features. So many decisions affect the final price and it is useful to explore them all before selecting a product for your application. We’ll begin with the physical size of the wall.

The size of the wall is measured generally in square meters or in exterior dimensions width and height. We offer a calculator that allows customers to easily calculate the size they need to fill their space or to achieve an optimal video resolution. This can be a tricky series of calculations, which is why we have developed an LED calculator to allow for the comparison of products, resolutions, and specifications.

The image image below shows the physical size of three different wall configurations of Leyard® DirectLight® that measure 4.85 square meters.  As you can see, the product is modular and the same 24 cabinets can be configured in a number of different arrays.  This image is an example of one of the export and save options that exist in the LED Calculator. 

One of the most confusing elements of the LED is that there is a wide degree of quality variability in the components used to create LED walls. Displays with the same resolution or physical size might vary in price dramatically depending on the source and quality of the LEDs (literally, the Light Emitting Diode semiconductor packets) that are surface mounted onto a printed circuit board (PCB) which is constructed into cabinets out of which walls are built. At Leyard, we put a great deal of effort into selection, qualification, and design of our LED products to ensure the highest quality.

Speaking of resolution, this leads me to our next driver of LED wall cost and that is pixel density, as in pixel count per screen area. The pixel count or resolution of an LCD is standard. Most LCD displays are either full HD (1020 x 1080 pixels) or 4k or UHD resolution (3820 x 2160 pixels). The variation is then the diagonal size of the display that spreads those pixels out over a larger or smaller canvas.

LED walls are built with modular components, so the resolution of any particular installation in pixels can vary. This is why the most common specification for pixel density is referenced in the industry as “pixel pitch.” Pixel pitch is the distance between the center of two adjacent pixels (as depicted in the illustration below).

The smaller the pitch the more pixels that will fit into a fixed dimension, increasing the fidelity of the image. The smaller pixels the more you can fit into the same physical dimensions and thus increase the pixel count which delivers higher levels of details and smoother edges to your images. No pixelization or blurriness, if the content is designed correctly for that pitch (ie, big fonts, etc). Finer pixel pitch means more pixels, packed more closely together allowing for more in the same physical area and increasing pixel density and resolution (as depicted in the illustration below).

As pixel density increases, you can stand closer to the display without seeing pixels. This is especially important as displays get bigger or people move closer to displays with the addition of interactive technologies. If you are at arm’s length to a display, you want it to look great and not like a lot of light bulbs. Below is a table that is one reference you can use to determine the right pixel pitch for your application. You measure how far back people will be viewing the display and find the pixel pitch that corresponds with that measurement. Some in the industry might quote distances less than half of these (especially those who don’t have narrow pixel pitch products in their line-up) and purists might want to add a few additional feet to insure a high-quality image, but this is a well-tested rule of thumb that will serve you well. A few percentage points closer or further away won’t have a huge impact.

Ideal Viewing Distance in Feet Ideal Viewing Distance in Meters Pixel Pitch
25 feet 7.6 meters 2.5
18 feet 5.5 meters 1.8
15 feet 4.5 meters 1.5
12 feet 3.7 meters 1.2
9 feet 2.7 meters 0.9

Again, I would refer you back to our LED calculator. In this free online tool, you can select different pixel pitches and see the impact of that on the overall resolution of the display. For instance, to create a video wall in full HD resolution (1920 x 1080) in 1.6mm the wall would measure 10.5 feet (3.2 meters) wide by 5.91 feet (1.8 meters) tall. If you wanted to create the resolution to 4k (or Ultra High Definition, UHD) in something similar to that physical size, you would change the pixel pitch to 0.9mm.

And finally, selecting the right video wall for your application goes beyond pixel pitch and square meters. It includes installation features and benefits that improve the image performance, low energy use, the installation ease, or the ability to create the perfectly aligned wall that many customers want for their brand or their space. For instance, the Leyard® TWA™ Series was designed for lower energy use and easy installation. The Leyard® DirectLight® can be mounted slimly against the wall (in less than 4”) and is front-serviceable.

So, a 1.8 or 1.9 mm pitch has over 1,382,000 pixels for every 5 square meter wall and you could pay anywhere from $17,000 to $25,000 per square meter (depending on product selection, options, accessories, etc). Less resolution or pixel density and the price drops dramatically. Higher resolution (down to 0.9mm pitch) and the price increases. We invite you to use the calculator to design the video wall ideal for your space and hit the “Request a Quote” button for a free and fast quote so that you can scope your project and be able to answer the question for yourself.