5 Reasons to Participate in Our Content Developer Program

Leyard and Planar’s Content Developer Program aims to be a high-quality resource for the vibrant digital signage industry of capable content developers, marketing agencies, experience design firms, motion graphics studios, interactive application developers, and other consultants prepared to help clients deploy engaging digital signage installations. It takes collaboration from hardware, software, and service vendors to create a high-quality solution for our customers.

Below are the top 5 reasons the Content Developer Program could benefit your business:

  1. Event Partnerships
    Leyard and Planar exhibit at major industry tradeshows all around the world and will often work with vendors from the directory to partner with at these shows. Highlighting your content is a great way for additional end users and potential AV partners to learn about your capabilities and see your work in action. Beyond the major tradeshows, the opportunities for demonstration extend to regional demos, roadshow locations, and showroom installations. Event collaborations are a wonderful way to test content, push your own capabilities, and benefit from technology experts’ input.

  2. PR and Case Study Development features installation profiles and success stories as case studies. For projects that we do together for clients or for tradeshows, we love to work together with partners on a write-up of the collaboration, with video and photo assets, to promote online and to pitch to AV and design industry press for features. Our case studies have been featured in a variety of publications include Huffington Post, System Contractor News, Commercial Integrator, Sound and Video Contractor, Digital Signage Today, DOOH, rAVe, GovernmentVideo, and more.

  3. Blog and Social Media Outreach
    Planar’s blog regularly features guest blog posts (or excerpts and links to third-party blogs) that highlight projects and technology trends. We’ve featured blog posts highlighting the collaboration with content developers, and directory participants will be encouraged to submit their story ideas, blog posts, or social media posts to repost, retweet, or use to draw additional attention to your company and capabilities. We will follow your firm from our social media properties in exchange for a reciprocal follow from your properties.

  4. Product Discounts
    Whether you’re interested in testing content in a development lab or demonstrating content for your customers in experience centers or showrooms, it’s critical to have quality displays. Our wide range of display technology can enhance the space you’re creating and we can help by offering discounted equipment to our customers.

  5. Support for Sales Opportunities
    We partner with directory participants on sales opportunities providing consultation and support to help agencies bid and win more business with their clients. This can take on several forms, as this helps our sales team get to know your capabilities so that they might refer addition business your way.

Applying is easy…and free! To learn more and apply to join the program, visit