2016

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Feb 25, 2016

Don't Forget the Audio

It’s a dirty little secret in the display industry; displays look better with great audio. This is illustrated powerfully in the home theater business where Runco projectors are put into acoustically-friendly rooms with fantastic audio. Film makers know it is critical for storytelling. The new generation of Planar® UltraRes™ Series displays have integrated speakers. For digital signage applications, audio is most commonly paired with touch screens to provide the ultimate interactive experience. In corporate settings, audio is often used for teleconferencing. With Planar’s 4K displays, there is advanced functionality that allows the user to show More…
PS5580-home-conference-room-web
Feb 12, 2016

Digital Displays in Employee Communications

Customer facing digital displays tend to be an easier sell than employee facing screens. For customers it’s about engagement; the more a customer engages in a positive way with a brand, the more likely they are to make a purchase – or repeated purchases. But for a business to invest in displays for employees two things need to be clear: the content and the benefit. Best practices in digital communications Displaying information to customers is a well-established field known as marketing. Using digital displays as a platform for marketing doesn’t require new thinking or new departments within a company. You might be surprised to know that neither do More…
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Feb 11, 2016

Mobile Rising - Planar Leading

We have been reviewing our planar.com analytics for the past calendar year and have noted the mobile device traffic was up on the site 28% year over year. Nearly a 1/3rd more people visited the website on their phone or tablet than last year. This is an exciting trend marketers have been seeing across industries and Planar has lead the way in the AV space embracing mobile users. We love our customers’ use of mobile devices and have striven to provide the best experience online for those visitors. We use a responsive design approach on the website. Rather than just shrinking down the content to fit the smaller mobile screen or vertical orientation of a More…
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Feb 04, 2016

I've Come for the Displays

Recently Phil Lenger from Show+Tell presented at a conference and said that their goal is to get their customers’ advertising to be so compelling that people want to experience them. He provocatively proposed that no one ever said “I like coming here to watch the displays.” In my experience, that is not true. Plenty of people have come to the Cowboys Stadium or the Texas Motor Speedway to experience the huge displays. The big displays are one of the main appeals of Times Square in New York. And the appeal of the new Planar® LookThru™ OLED transparent display is identifying opportunities for making the video a destination, not just something that fades More…
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Jan 27, 2016

Wearables and Digital Signage

I have had an iWatch for several months now and have enjoyed using it for messaging notifications, calling an Uber car, making purchases, capturing ideas into Evernote, or accessing boarding passes. I have found the health monitoring and alerts uncompelling and the apps too limited, but all in all, it has been a great experiment and it gives me a lot of hope for the promise of wearable technologies. So, what are the implications of wearables to digital signage and place-based messaging, advertising, or visualization applications where larger displays and video walls are used today? I think the technologies are very complimentary. Watches and wearables More…
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Jan 14, 2016

Location, Location, Location

With Apple Maps, Google Maps, Uber, and a range of location-based apps and wearables, we are getting a real understanding of consumer travel patterns in the physical world. What is the impact of this? What would you do with this information that was never before possible? In digital signage we are seeing a trend towards instrumentation and measurement analysis. It used to measure traffic, linger times, and to calculate ROIs of particular installations or campaigns. Combine this with mobile and location data, and point of sale retail data, and we start to have a complete impact on how signage affects purchase behavior.