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Apr 29, 2015

The Power of 1,000 Days

We are rapidly approaching the mid-point of the year and strategic planning is upon us. And, let’s not forget that the season of New Year’s Resolutions isn’t a distant memory. So, this time of year, I find myself thinking (I mean, obsessing) about goal setting. You might do your own annual plans, 3 or 5 year strategic plans, and depending on your industry, perhaps you have outlooks that extend into the decades. In recent years, I have found it useful to create a 1,000 day plan and here is why: #1: It’s Long Enough to Be Strategic, Short Enough to Be Real1,000 days is just under 3 years. It provides a timeline in which most things can be started or More…
Apr 21, 2015

The Importance of Mobile Technology

You don’t have to look further than your hand to see the importance of mobile technology in our world. It is everywhere and becoming ubiquitous. Apple announced record iPhone sales in the first quarter of this year of over 72 million units worldwide. In Q3 of 2014, Android users purchased 250,000 phones worldwide. Overall, the smartphone sales is growing double-digits each quarter and the proliferation of platforms, form factors, and features are giving consumers and professional users alike more to love about their phones and tablets. We have seen this trend playout in our own analytics. A growing number each quarter are accessing our website and More…
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Apr 09, 2015

The Engagement Spectrum

Planar attended the Customer Experiences workshop hosted by SEGD at the Digital Signage Expo and several speakers talked about the importance of customer engagement. Reflecting on presentations from Gensler’s Matthew Calkins and Stimulant’s Darren David, the following model is an interesting one to describe the spectrums that engagements can take. Passivity: This is the world of static graphics, posters, signs, and offers. The fire escape maps, the room rate notifications on the back of hotel doors, the “this building established in 1901” carved into the façade. They are passive. They are static and only present what they were originally designed to More…
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Apr 01, 2015

Digital Signage Trends for In-Store Retail

The progression of use of digital display in retail often begins and ends with “digital signage.” Digital screens replacing other posters or graphics in the space to announce products or promotions. But this simple usage is just the beginning of what is possible. Planar attended the Digital Signage Expo and our top executives went on to South by Southwest Interactive to further explore how technology was being used in retail and here are a few trends that can through strongly in the session content. 1. Technology can empower the sales associateMobile technologies are transforming traditional cash-wrap areas, allowing associates to transact with More…