Skins. Not Signs

We participated in an in spiring education session before the Digital Signage Expo this past Spring that put together technologists, like Planar, together with architects, designers, and consultants to explore the power of displays in environments.

In this session, Sebastian Guivernau who is an architect with ZGF and on the adjunct faculty at the University of Oregon school of architecture, said that he is teaching his students to think of pixels as a building material or finish, in the same way that they have considered stone, wood, or tile in the past. This resonated with me as this is what we have been talking about for years. With the launch of the Clarity® Matrix and subsequent design of the Planar® Mosaic architectural video wall system, we have been talking about displays as a building material and it was great to see other visionaries using the same language.

Furthermore, the panel discussions, which also included Henry Spetnagel from Gensler and Marcela Sardi from Sardi Design who was a partner with Planar on the new international terminal at the Los Angeles Airport, went on to describe how displays were no longer just “signs,” but rather “skins.” Whole surfaces defined by pixels. Not simply displays tacked on as protruding objects, potentially fighting with the design of a space. But rather displays integrated into the design from the start.

Planar is proud to be a part of installations which are not just technology, but thoughtful and purposeful environmental design enabled by technology.