Planar Products Like Art Work Themselves

Hiroshi Sugimoto, an internationally-acclaimed Japanese photographer, is best known for his hand-printed black and white photos, which are grounded in his Newtonian study of light and color. He had an ingenious idea of photographing an entire movie in a historic movie theater. Opening the shutter in the opening act and closing it after the credits roll. This long exposure creates a predictable, yet still magical, glowing white image as all the colors in the film combine to create white light. This white light illuminates the majestic architecture and detail of the theater. In the picture below, the Fox Theater in Detroit, Michigan is uniquely illuminated with this reflected light from the movie screen.

Photo courtesy of Wallpaper*

When I think about Planar and our own leading-edge design products, one can’t help but think of the parallels to Sugimoto’s work. When installed in retail stores, airports, or control room environments, Planar’s products not only display useful data, rich imagery, or the essence of brand – they are also sources of light, illuminating the space. If Sugimoto was to photograph Planar displays in action, we would find the white glow, representing an accumulation of color, design, and motion, highlighting the architecture of the space in which it is installed.

The Planar® UltraLux™ product line would be a great product to capture in this way. Designed from the ground up to be an object of beauty, as well as utility, the line of large format displays, ranging from 60” to 80”, could really light up a room and clients are finding that the addition of these digital signage monitors really transforms the space, providing a canvas for expression and information.