Hang out a Shingle
By James Wood
It used to be that you could just paint your name and business information on a shingle and hang it out in front of your shop or office. The simple market method was enough to drive business so that the phrase became an idiom for starting a new venture. Especially in the American West, doctors and lawyers could show up in a new town and immediately have business.
As technology advanced the signs got a bit more complex with colors and designs. Logos and brand recognition became important marketing features. But most marketing was done through tools like the phone book, that’s why there are so many “AAA Locksmiths” around the country. The idea was that being first in the alphabetical phone book listings would drive more business (and it often did). The medium is slightly different, but the effect is nearly the same as hanging out a shingle.
Technology hasn’t paused so now we have amazing tools like the Clarity™ Matrix Display Wall that can show anything you can dream up. You can leverage the high definition, multi-panel display to offer advertising to your clients as well as showing off the features of your new building. But the move from hanging out a shingle to the type of technology available in a Clarity Matrix display is leaving the old paradigms behind. You can show stunning HD pictures of the billboards that your clients have designed. You can even play the commercial’s they’ve recorded for television. The number of advertisements that reach the eyes of people will drastically increase with the ability to change the display constantly and the efficiency built in to be able to run the Clarity Matrix 24/7 with minimal down-time.
Now let your imagination run wild. Consider an interactive display with a touch screen interface so that the people passing the wall-sized display can call up the information they want based on what they’re looking for. When the ads are served up, not by some random rotation, but by the specific request of the people they will be more effective since they meet the specific need of the customer at the time they have the need.
With the Extended Ruggedness and Optics technology, Planar’s Clarity Matrix can stand up to the rigors of being touched and handled thousands of times. The ERO glass is tough, resistant to scratching, bonded directly to the screens of the display wall and supports touch screen input. Planar has skilled partners like Mtek Kiosk who can integrate the Clarity Matrix displays into touch-based kiosks that connect people with content. We’ve moved a long way from hanging out a shingle, but the purpose is still the same as it’s always been. Let us handle the technology so you can handle your business.