Seen at ICFF, Lived at Planar
I saw this quote in a booth at ICFF. I thought it perfectly captured what Planar's approach is to the markets we serve:
"It is our mission to promote public discussion and provide leadership on the role that innovative display technology can play."
In the architecture and design community, we believe that video displays and media products can be more than "big black rectangles." They can be an integral part of the design of a space and used by creatives as they would other cladding, wall covering, or building materials. Products like the Clarity Matrix LCD Video Wall illustrate this well, as interior designers and architects use it to demand more of technology. As Jake Slevin wrote in his recent piece for the Huffington Post, the trend is digital surfaces. Planar is helping to prompt and participate in the conversation that might just transform spatial design.