Large Format Digital Signage Makes a Hit in Retail
Who knew the number of people who walk through the doors of big-box retailers was greater than viewers watching Idol? And, since advertisers are frothing at the mouth to get their share of consumer dollars it all made sense why consolidated marketing practices referenced in an article in AdWeek are so popular. We not only see the usual end-aisle displays, but also in-store video networks displaying content on digital signage which we believe is the best way to get your message out to consumers. Talk about a way to integrate the shopper with your products! Here's an example of a large format digital display that can be used in many retail environments:
In this display format lots of information can be displayed and, in a touch display format, consumers can interact to find information about products in retail stores quickly. What features do you wish were included in retail digital signage?