Planar Clarity Matrix LCD Video Wall Helps Sell Condominiums in Competitive South Florida Market
Planar Systems, Inc. announced today that the developers of PARAMOUNT Miami Worldcenter have chosen Planar’s Clarity® Matrix™ LCD Video Wall System to help market the luxury condominiums to future buyers.
The highly-anticipated PARAMOUNT Miami Worldcenter residential tower is set to rise above the heart of downtown Miami’s 30-acre mixed-use project, Miami Worldcenter. To help sell condominiums in the soaring 706-foot tower, the developers have combined 36 Clarity Matrix LCD video wall displays into a 323 square-foot digital video wall that serves as the focal point of its sales gallery. The video wall presents potential buyers with floor plans, images and high-definition video—giving them a dramatic picture of what their lives would be like in these luxury residences.
“PARAMOUNT Miami Worldcenter is an environment like no other in terms of its amenities, cultural and entertainment opportunities, and even its private access to the mall below. We wanted a digital platform like Planar’s Clarity Matrix Video Wall solution to help people see it to the fullest, to become excited about it, and to want to be part of it,” says Daniel Kodsi, developer of PARAMOUNT Miami Worldcenter. “Clarity Matrix is transformational. It combines visuals that help put people in the mood to buy, so it’s a very important asset for us in this highly competitive condominium market.”
A Light-Weight, Turnkey Solution
PARAMOUNT Miami Worldcenter worked with Miami-based system integration firm iHummingbird to design and install the LCD video wall solution. iHummingbird chose Clarity Matrix for the following reasons:
- Turnkey solution: With a single order, iHummingbird received all the components for the video wall, eliminating the cost and reliability concerns of using third-party equipment.
- Light-weight installation: Each 55-inch Clarity Matrix LCD video wall display weighs approximately 60 pounds, making the video wall solution more cost-effective to mount than competing products on the market, which would have required a heavier and more expensive mounting infrastructure.
- Quick and precise installation: To install the Clarity Matrix video wall, iHummingbird used the unique Planar® EasyAxis™ Mounting System, which facilitated the quick and precise alignment of all Clarity Matrix displays that make up the video wall. The mounting system ensures all displays with a Clarity Matrix video wall are perfectly aligned and provide the thinnest footprint of any LCD video wall solution.
- 24x7 reliability: Clarity Matrix LCD video walls feature a unique off-board electronics design that allows for power supplies and other components to be located remotely. This keeps heat-generating elements away from the video wall, minimizing the potential for heat-induced failures.
- Ultra-narrow bezels: Clarity Matrix LCD video walls utilize cutting-edge ultra-narrow bezels, reducing the gaps between displays and making the video wall look like one contiguous image.
“PARAMOUNT Miami Worldcenter is certain to become a world-class destination, and we are thrilled that Clarity Matrix was chosen to bring the project to life for future residents,” said Jennifer Davis, vice president of marketing and product strategy for Planar Systems. “Creative uses of the Clarity Matrix such as this demonstrate how Planar video walls can serve as effective sales tools in a broad range of environments.”
The Highest Level of Visual Performance
Available in 46-inch and 55-inch sizes, Clarity Matrix LCD video walls are designed for the highest level of visual performance. Models are also available with multi-touch interactivity and 3D technology. Since its introduction in 2009, the Clarity Matrix family of LCD video wall solutions has won numerous awards, adding to its reputation as an industry leading, best-in-class video wall solution. The Clarity Matrix LCD Video Wall System is available through Planar’s global network of authorized resellers. For more information, please visit www.planar.com/Matrix.
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