Being recognized as the nation’s premier builder of luxury homes – a designation Toll Brothers has earned repeatedly – acknowledges many things about the company, including the unique manner in which it markets its properties to its target customers. This is particularly evident in New York City, where Toll Brothers City Living is marketing its newest condominiums at Brooklyn Bridge Park using video wall technology from Planar in its Brooklyn sales gallery.
“A condominium at Brooklyn Bridge Park comes with floor-to-ceiling windows that offer a one-of-a-kind view of the park, the East River and the Manhattan skyline. The Planar video wall gives us the ability to present this view in the pre-sales setting,” says Todd Dumaresq, Toll Brothers City Living Marketing Manager. “It could not be done more dramatically or effectively in any other way, and as far as we know, no other developer is using digital video wall technology in the manner that we are. It truly is a unique tool that has allowed us to market very successfully in a business environment that is among the most demanding and competitive in the country.”