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PHOTOS COURTESY OF LEYARD AND PLANAR. ALL RIGHTS RESERVED BY COPYRIGHT OWNER.
PROJECT:
OOREDOO QATAR
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LOCATION:
DOHA, QATAR
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DESCRIPTION

Already one of the leading international communications enterprises, OOREDOO Group has turned to Planar Systems to help grow its Qatar-based telecommunications operations with world-class digital signage. OOREDOO Qatar, with new headquarters facilities near Qatar International Airport in Doha, has installed Planar’s advanced display technology as part of an effort to enhance its sales program aimed at attracting new customers and growing its user base.

Established in 1987, OOREDOO Qatar provides fixed and mobile telecommunications services to consumers and businesses in Qatar, Indonesia, Kuwait, Iraq, Algeria, Tunisia and Oman. From its new headquarters in Doha, the company is relying on its Planar display technology to help grow its customer base beyond the 89.6 million level, and revenues to beyond 25.6 QARmn.

FEATURED PRODUCTS
“TECHNICALLY AND FUNCTIONALLY, THE PLANAR VIDEO WALL AND DISPLAYS REPRESENT THE HIGH LEVEL OF DIGITAL COMMUNICATIONS CAPABILITY OUR GROWING INTERNATIONAL BUSINESS REQUIRES.”
SOHAIL AL SHABAL AL TAMIMY, RETAIL MARKETING MANAGER
OOREDOO QATAR

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INSTALLATION PROFILE
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Already one of the leading international communications enterprises, OOREDOO Group has turned to Planar Systems to help grow its Qatar-based telecommunications operations with world-class digital signage. OOREDOO Qatar, with new headquarters facilities near Qatar International Airport in Doha, has installed Planar’s advanced display technology as part of an effort to enhance its sales program aimed at attracting new customers and growing its user base.

Established in 1987, OOREDOO Qatar provides fixed and mobile telecommunications services to consumers and businesses in Qatar, Indonesia, Kuwait, Iraq, Algeria, Tunisia and Oman. From its new headquarters in Doha, the company is relying on its Planar display technology to help grow its customer base beyond the 89.6 million level, and revenues to beyond 25.6 QARmn.

The Clarity Matrix LCD Video Walls and the Planar PS-Series large format LCD dispays – were specified and installed by Moseco Qatar, a systems integrator and telecommunications industry solution provider based in Saudi Arabia. The video walls and displays are used for sales demonstrations, as an entertainment and streaming news platform for visitors to the facility, and for the management of consumer and business transactions.

The Clarity Matrix video walls – both comprised of 46-inch MX46HD displays – are in two-by-two (2 x 2) and two-by-four (2 x 4) arrays. The video walls are positioned at 90 degrees to each other, forming an L-shaped video wall that appears to be one contiguous surface. This orientation was established to make use of the available wall space and to create added visual interest Al Shabal Al Tamimy says. The video walls were configured with six-point touch capability, enabling customers and visitors to feel welcome in the company’s new space and to learn more about its services.

Key reasons the Planar displays were selected include ease of installation and service, and reliability of the displays. With Clarity Matrix, quick installation and easy service owe to the EasyAxis™ Mounting System. EasyAxis is Planar’s pioneering multi-axis installation solution that enables each panel in the flush-mount video wall to be precisely positioned in relation to surrounding panels, such that a virtually flat and seamless electronic canvass can be created, with tiled bezel width of just 5.5mm.

EasyAxis facilitates panel-to-controller cabling, which minimizes installation time, and also provides a service mode to allow front and rear in-wall repair of any Clarity Matrix display in the video wall. When a display does need to be serviced, any adjacent panel can be lifted up and out, providing access to the desired panel without the entire video wall having to be powered down or dis-mantled. This feature assures that service cost and time are kept to a minimum. Further, the video walls incorporate Planar’s ERO™ (Extended Ruggedness Optics) feature, an optically bonded surface that covers the entirety of both video walls, adding strength and protection, and providing enhanced contrast as well as ambient light rejection.

Several other attributes of Clarity Matrix were important to OOREDOO in its consideration of the product as a digital signage solution. These include an ultra-narrow bezel for exceptional tiled visual performance; 800-nit brightness which optimizes the viewing of virtually any content; an off-board electronics design that reduces depth, weight, heat and potential points of failure; and an advanced replacement warranty that guards against extended video wall downtime should a problem occur. Planar PS-Series displays meet need for reliable networked digital interface Complementing the Clarity Matrix video walls is the array of eight Planar PS4250 displays. Installed as individual displays in the administrative area of OOREDOO’s facility, the Planar PS4250s give the company a commercial-grade solution for conducting internal company business and serving consumer and commercial customers.

Complementing the Clarity Matrix video walls is the array of eight Planar PS4250 displays. Installed as individual displays in the administrative area of OOREDOO’s facility, the Planar PS4250s give the company a commercial-grade solution for conducting internal company business and serving consumer and commercial customers.

Integrated into OOREDOO’s PC network, each Planar PS4250 meets the company’s need for a durable, reliable digital interface. Key features include proven 24/7 operational capability, ultra-slim profile, energy-efficient LED backlight, up to 500 cd/m2 brightness, and support for multiple inputs and media playback.

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