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Mar 16, 2017

8 Things to Know about NaturalPoint

As of January 27th, the acquisition was finalized. They are now part of the family! See news here. NaturalPoint, and their OptiTrack brand, is the undisputed market leader in the growing category of optical tracking and motion capture solutions. They use specialized cameras to track reflectors or LED’s placed on people and objects as they move through space. The kind of trackers that are used for CGI movie production, motion capture for video games, sports performance analysis, and increasingly for VR gameplay, like The Void or the GhostBuster’s Experience at Madam Tussaud’s in New York City. The founder, Jim Richardson, started his career in More…

NaturalPoint , Innovation , virtual reality

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May 25, 2016

Headsetlessness

People love the idea of virtual reality, but may object to strapping a phone to their nose.  So, how can you get that augmented reality look without awkward (and unsanitary) headsets obscuring customers’ view of your live product? Planar® LookThru™, of course! It’s headset free. It’s available today. Content is easy to create in a standard resolution.  It’s never been easier.

LookThru , design innovation , virtual reality

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Jan 27, 2016

Wearables and Digital Signage

I have had an iWatch for several months now and have enjoyed using it for messaging notifications, calling an Uber car, making purchases, capturing ideas into Evernote, or accessing boarding passes. I have found the health monitoring and alerts uncompelling and the apps too limited, but all in all, it has been a great experiment and it gives me a lot of hope for the promise of wearable technologies. So, what are the implications of wearables to digital signage and place-based messaging, advertising, or visualization applications where larger displays and video walls are used today? I think the technologies are very complimentary. Watches and More…

digital signage , innovation , virtual reality

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