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Oct 06, 2016

Physical Retail Demand Fuels Interest in Digital Signage

According to Design:Retail magazine's October 2016 issue, nearly 92% of consumer spending is done in brick and mortar retail stores. Although e-commerce is a growing platform, it only accounts for 8.1% of total sales and it is growing slower than the overall trends in consumer spending which now top over $5 trillion first time. Retail is growing 2.8% year over year and the pace of growth will likely add another $150 billion to retail coffers in 2016 versus 2015. The expansive number of retail doors and growth in the category is creating new opportunities for digital signage, video wall, and other visualization solutions at the point of decision: in More…

case studies , retail , retail advertising

Jan 07, 2013

Trends in Shopping: An AV Installers Guide to Digital Signage Innovation

It used to be the shopping and buying were co-located. That is no longer the case. You shop online for the features, reviews, best price then buy in a store. Or shop in a store, for fit or function and then purchase online. Retailers have bemoaned Amazon’s Price Check app that allows mobile phone users to scan barcodes right in the store and browse for a better price. This sophisticated, connected shopper is turning retail on its ear - and creating new opportunities for innovative product merchandising. DDi recently published their “State of the Design Industry 2012” report which relayed trends from retailers as they innovate and engage with More…

digital signage , retail , digital advertising , retail advertising , showroom

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