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Mar 16, 2017

8 Things to Know about NaturalPoint

As of January 27th, the acquisition was finalized. They are now part of the family! See news here. NaturalPoint, and their OptiTrack brand, is the undisputed market leader in the growing category of optical tracking and motion capture solutions. They use specialized cameras to track reflectors or LED’s placed on people and objects as they move through space. The kind of trackers that are used for CGI movie production, motion capture for video games, sports performance analysis, and increasingly for VR gameplay, like The Void or the GhostBuster’s Experience at Madam Tussaud’s in New York City. The founder, Jim Richardson, started his career in More…

NaturalPoint , Innovation , virtual reality

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Apr 08, 2016

Planar, a Leyard company, Powers the Photo Booth Experience at TEDxPortland

April 9th will bring the magic of TED once again to Planar’s backyard in Portland, Oregon.  And Planar’s cutting edge technology, including the Planar® UltraRes™ and Planar® LookThru™ OLED transparent display will be featured as part of a new photo experience created for the guests at this year’s event. "We are excited to partner with Planar to activate an interactive photo booth experience at TEDxPortland 2016,” said David Rae, Chief Curator & Executive Producer, TEDxPortland. “Their technology and products will help connect with our attendees. We are forever grateful and humbled by their innovation and support.” Thousands of guests at More…

Portland , Technology , Innovation , TEDx

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Apr 07, 2016

The Truth about the "Wow Factor"

“Wow” is something you get once. You don’t get it the second time. Repeat visitors can get bored and tune out the thing that originally stopped them in their tracks. Every brand and retailer wants a “Wow” effect in their space. And that is less about the installation (although a large scale or uniquely shaped installation with great visual performance is critical) and more about the long-term content strategy.

LookThru , planar lookthru , innovation , design innovation

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Feb 11, 2016

Mobile Rising - Planar Leading

We have been reviewing our planar.com analytics for the past calendar year and have noted the mobile device traffic was up on the site 28% year over year. Nearly a 1/3rd more people visited the website on their phone or tablet than last year. This is an exciting trend marketers have been seeing across industries and Planar has lead the way in the AV space embracing mobile users. We love our customers’ use of mobile devices and have striven to provide the best experience online for those visitors. First off, we use a responsive design approach on the website. Rather than just shrinking down the content to fit the smaller mobile screen or vertical More…

PlanarView , Clarity Matrix , UltraRes , innovation

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Jan 27, 2016

Wearables and Digital Signage

I have had an iWatch for several months now and have enjoyed using it for messaging notifications, calling an Uber car, making purchases, capturing ideas into Evernote, or accessing boarding passes. I have found the health monitoring and alerts uncompelling and the apps too limited, but all in all, it has been a great experiment and it gives me a lot of hope for the promise of wearable technologies. So, what are the implications of wearables to digital signage and place-based messaging, advertising, or visualization applications where larger displays and video walls are used today? I think the technologies are very complimentary. Watches and More…

digital signage , innovation , virtual reality

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Dec 10, 2015

Behind the Scenes: A Conversation with Planar's VP of International Sales, Rob Stewart

We are running a series of interviews with our executive team. Today we hear from Rob Stewart, the VP of International Sales. Q: What are the top things that you do for the company and what’s your role? A: The top things I do for the company is help sell our products outside the United States and Canada. My role is to oversee our international team and to guide and direct them to focus on markets and partners that we need to sell our products to our customers in these non-North American countries. Q: How are you able to use your strengths and experiences at Planar? A: Planar gives many of our employees the freedom to go about their jobs without More…

interview , innovation

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Nov 03, 2015

Behind the Scenes: A Conversation with Planar's VP of Sales, Adam Schmidt

We are running a series of interviews with our executive team. Today we hear from Adam Schmidt, the VP of Sales. Planar: How long have you been at Planar? In the industry? Adam Schmidt: I’ve been at Planar since June 2001. Before I came to Planar I was at an Electronic Design Automation software company where I worked in competitive intelligence and market research.  I’ve always been a bit of an A/V geek, but my time at Planar is my only experience in the industry. Q: Why did you come to Planar? A: When Planar recruited me, I was working at Mentor Graphics after interning there during grad school.  Mentor is, and was, a fantastic place to work, More…

interview , innovation

Aug 09, 2012

Planar LookThru Display Box Adapted Into Multiple Industries

Earlier this summer Pratt Institute hosted the Form and Technology workshop under leadership of Scott VanderVoort. The goal of this workshop was to intersect the latest Planar products with the fresh creativity of Pratt’s design students and thought leaders.The students spent a lot of time working with a sample of the 32” Planar® LookThru™ transparent display. During this workshop the students at Pratt Institute generated ideas of how Planar’s pioneering transparent technology could be incorporated into different industry settings. Here are two inspiring creations the Pratt team envisioned using the transparent LCD surface glass. 1)Jacob Turetsky More…

creativity , planar lookthru , transparent lcd , innovation , Pratt Institute , Design