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Jul 08, 2011

Hang out a Shingle

By James WoodIt used to be that you could just paint your name and business information on a shingle and hang it out in front of your shop or office. The simple market method was enough to drive business so that the phrase became an idiom for starting a new venture. Especially in the American West, doctors and lawyers could show up in a new town and immediately have business.As technology advanced the signs got a bit more complex with colors and designs. Logos and brand recognition became important marketing features. But most marketing was done through tools like the phone book, that’s why there are so many “AAA Locksmiths” around the country. The More…

ero , LCD video wall , mtek kiosk , billboards , hd , touch display

Jun 27, 2011

No Unitaskers

By James WoodAlton Brown, the host of Good Eats, Iron Chef America and Feasting on Asphalt on the Food Network often shares his prejudice against unitaskers. The only unitasker he allows in his kitchen is the fire extinguisher. If you’re not familiar, a unitasker is a tool that can only perform one function and kitchens are filled with them. Egg slicers, bread makers, pickle spears and lemon zesters are just a few of the offenders that make Alton cringe. There’s no space in the kitchen for these items that get so little use but take up so much space.In a world that is becoming much more conscious about efficiency, the ethic of no unitaskers can apply More…

LCD video wall , Clarity Matrix , unitasker , hd