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Jan 07, 2013

Trends in Shopping: An AV Installers Guide to Digital Signage Innovation

It used to be the shopping and buying were co-located. That is no longer the case. You shop online for the features, reviews, best price then buy in a store. Or shop in a store, for fit or function and then purchase online. Retailers have bemoaned Amazon’s Price Check app that allows mobile phone users to scan barcodes right in the store and browse for a better price. This sophisticated, connected shopper is turning retail on its ear - and creating new opportunities for innovative product merchandising. DDi recently published their “State of the Design Industry 2012” report which relayed trends from retailers as they innovate and engage with More…

digital signage , retail , digital advertising , retail advertising , showroom

Jun 01, 2011

DOOH! is where the Growth is.

DOOH  sounded first like the grunt frequently uttered by Homer Simpson. In case you haven't come across it in other contexts than that of a cartoon so far, it actually spells out Digital Out Of Home, a well loved (?) abbreviation for the Digital Signage professionals. BBC's Shafir Sakr (30.5.2011) reports on outdoor advertising noting that industry experts are forecasting faster growth for digital signage than for any other media. JCDecaux is the current leader in the market place. In the video report JCDecaux's Jeremy Male notes that with digital signage "you can't turn the page or switch off, it is just there".Digital signage allows moving from More…

custom , digital advertising , digital signage , outdoor digital signage , ScreenMedia Expo , DSE , DOOH

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