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Jul 14, 2016

The Contradiction of Creativity

There was a recent article in Advertising Age sponsored by USA Today that asked advertising executives what “Creativity” meant to them. Responses ran the gamut. Below are some examples: “Creativity is surprise and delight”“Creativity is taking existing things and recombining them in ways that are completely new and fresh.”“True creative is original, which is a very high standard.”“To me, creativity is something that sparks the imagination [about a brand] in an ingenious way.”“Creativity is leaving an old belief behind.” My sister, who is an artist, is fond of saying “creativity is messy.” And I think that gets to the heart of the mythology of More…

creativity , Success , Expertise

Sep 04, 2012

Architectural Video Walls Redefining Interior Space

New leading-edge technology and architectural video walls are certainly redefining interior spaces. The design imagined by Ben Nimes at Pratt Institute during the Form and Technology workshop illustrates a new innovative way to truly captivate an audience using technology like the Planar® Mosaic™ architectural video wall system. In their design concept, not only is the display face engaging, but the entire unit itself moves to interact with the viewer as they approach and traverse the wall bringing the space to life. Photo courtesy of Pratt The Planar Mosaic family includes three different tiles shapes and sizes, including a truly square LCD More…

creativity , LCD tile , Mosaic , form and technology , planar , square tile , Pratt Institute

Aug 09, 2012

Planar LookThru Display Box Adapted Into Multiple Industries

Earlier this summer Pratt Institute hosted the Form and Technology workshop under leadership of Scott VanderVoort. The goal of this workshop was to intersect the latest Planar products with the fresh creativity of Pratt’s design students and thought leaders.The students spent a lot of time working with a sample of the 32” Planar® LookThru™ transparent display. During this workshop the students at Pratt Institute generated ideas of how Planar’s pioneering transparent technology could be incorporated into different industry settings. Here are two inspiring creations the Pratt team envisioned using the transparent LCD surface glass. 1)Jacob Turetsky More…

creativity , planar lookthru , transparent lcd , innovation , Pratt Institute , Design