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May 10, 2018

Featured Case Study: Troy University

Troy University is a state school in Troy, Alabama. As is common for Higher Education institutions these days, one of their biggest problems is how to appeal to incoming students. As incoming freshman get younger and younger (okay, who am I kidding, it’s really just the rest of us getting older and older), their familiarity with digital devices is skyrocketing; as of 2016, the average child gets their first smartphone when they’re just 10 years old! As part of a $2 million remodel of their Welcome Center, Troy University wanted to make sure they were offering an engaging, high-end technology experience. In order to deliver a wow factor that would; More…