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Sep 14, 2017

Featured Case Study: Chicago Cubs Team Store

Built in 1914, and inhabited by the Chicago Cubs since 1916, Wrigley Field is one of the most historic sports venues in the United States. It’s the second oldest ballpark in the MLB (after Fenway Park, 2012), and was the last to have stadium lighting installed. The Cubs also have a rich history. Founded in 1876 as the White Stockings, they became the Cubs in 1903 and became the first MLB team to win the World Series twice in 1907 and 1908. What followed, however, was the longest championship drought in all major North American sports. It’s fitting, then, that the Cubs would finally win another championship in 2016, their 100th year in Wrigley More…

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