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Jan 12, 2017

Redefining Prime Time

In the olden days before on-demand and streaming content, broadcasters designed certain hours as “prime time,” that day part when the largest audiences were congregated in front of their TVs. In the States, this was somewhere between 6:00 and 9:00 PM on weekdays. This is where shows like Friends, Seinfield, the Cosby Show, and the like would be found. Even today, popular shows, like The Big Bang Theory, are played at this time. But times have changed. Now you can record and playback content at any time. You can stream from apps or a cable provider on-demand. Viewers are no longer tethered to their TVs or their homes, with the growth of mobile device More…

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