Aug 11, 2016

Transparent OLED Creates Contextual Halo for Branding

We had a chance to catch up with Traylor Woodall, Executive Creative Director, from FiveStone Studios after they earned top honors in the Clear Concept Awards and presented at the Digital Signage Expo 2016. We wanted to ask them about their thoughts and experience with Planar® LookThru™ OLED transparent displays and the opportunities for branding and customer experience that are enabled by this new technology. We started the conversation by asking why the time was right for transparent displays in digital signage. “Planar’s LookThru OLED technology is a powerful tool for cutting through the static,” said Traylor Woodall. “We see an opportunity for More…

LookThru , LED , branding , Awards