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Jul 14, 2016

The Contradiction of Creativity

There was a recent article in Advertising Age sponsored by USA Today that asked advertising executives what “Creativity” meant to them. Responses ran the gamut. Below are some examples: “Creativity is surprise and delight”“Creativity is taking existing things and recombining them in ways that are completely new and fresh.”“True creative is original, which is a very high standard.”“To me, creativity is something that sparks the imagination [about a brand] in an ingenious way.”“Creativity is leaving an old belief behind.” My sister, who is an artist, is fond of saying “creativity is messy.” And I think that gets to the heart of the mythology of More…

creativity , Success , Expertise