Location, Location, Location

With Apple Maps, Google Maps, Uber, and a range of location-based apps and wearables, we are getting a real understanding of consumer travel patterns in the physical world. What is the impact of this? What would you do with this information that was never before possible?

In digital signage we are seeing a trend towards instrumentation and measurement analysis. It used to measure traffic, linger times, and to calculate ROIs of particular installations or campaigns. Combine this with mobile and location data, and point of sale retail data, and we start to have a complete impact on how signage affects purchase behavior.