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Jan 27, 2016

Wearables and Digital Signage

I have had an iWatch for several months now and have enjoyed using it for messaging notifications, calling an Uber car, making purchases, capturing ideas into Evernote, or accessing boarding passes. I have found the health monitoring and alerts uncompelling and the apps too limited, but all in all, it has been a great experiment and it gives me a lot of hope for the promise of wearable technologies. So, what are the implications of wearables to digital signage and place-based messaging, advertising, or visualization applications where larger displays and video walls are used today? I think the technologies are very complimentary. Watches and More…

digital signage , innovation , virtual reality

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Jan 14, 2016

Location, Location, Location

With Apple Maps, Google Maps, Uber, and a range of location-based apps and wearables, we are getting a real understanding of consumer travel patterns in the physical world. What is the impact of this? What would you do with this information that was never before possible? In digital signage we are seeing a trend towards instrumentation and measurement analysis. It used to measure traffic, linger times, and to calculate ROIs of particular installations or campaigns. Combine this with mobile and location data, and point of sale retail data, and we start to have a complete impact on how signage affects purchase behavior.