Nebraska Furniture Mart of Texas uses Planar Displays for a Personalized Shopping Experience
The Nebraska Furniture Mart of Texas (NFM), located north of Dallas-Fort Worth, is the newest retail store in the Nebraska Furniture Mart chain. The 560,000 square-foot store is an anchor to Grandscape, a 400+ acre mixed-use development that when fully completed, will provide a unique destination for retail, dining and entertainment for up to 10 million visitors annually.
The NFM design included leading-edge digital signage technology to attract customers into the store and help them easily find products and services. For these reasons the retailer chose two of Planar Systems’ most advanced display solutions, the large-scale Planar® UltraRes™ Series 4K LCD display, and the one-of-a-kind Planar® Mosaic™ Architectural Video Wall.
Planar Mosaic’s design and display capabilities capture customers’ attention
Planar Mosaic is a family of video tiles – including the industry’s first truly square version – created to provide a highly creative video wall on which to deliver brand, business and other messaging. It was seen as an ideal solution for the east entrance to Grandscape where a main “boulevard” will lead into all stores, including NFM. “Installed here, Planar Mosaic will help create an experience which amazes customers as they enter the country’s largest furniture store,” says Arnie Rivera, Senior Vice President of Solution Delivery and Client Services for Reflect.
The “draw” of Planar Mosaic is its use of the different sizes of video tiles, which can be installed in virtually any position relative to each other and at almost any angle. “We can separate, rotate, stack and place each tile to create an artistic visually pleasing pattern that attracts your attention and sets the stage for the rest of store experience,” says Rivera.
Planar UltraRes Series is proof of NFM’s commercial solution capability
The Planar UltraRes Series (84-inch Ultra HD display) was chosen for NFM’s electronic design, installation and consulting department (EDIC), where it occupies a prominent position above the reception desk. “It is definitely a show-stopper,” says NFM’s Summers. “It is proof that we are able to serve the commercial market, which is what the EDIC department is all about.”
A big driver for the Planar UltraRes Series is its UltraRes™ MediaPlex™ multi-source viewing capability, which allows Summers to divide the screen into four quadrants and show four different sets of content simultaneously — MediaPlex allows up to eight sources to be viewed, four at a time in full HD, and any can be up-scaled to fill the entire display area.
Planar display platforms are a powerful visual merchandising combination
Planar display platforms are a powerful visual merchandising combination “Taken together, the Planar Mosaic video wall and Planar UltraRes Series display are significant business assets,” Lee Summers says. “They contribute to a personalized shopping experience for a large-format store, they give us platforms on which to uniquely present our offerings, brand heritage and values, and they are visual merchandising elements that provide the flexibility to create an ever-changing and fresh experience for customers. Read more.