Jul 15, 2015

Behind the Scenes: A Conversation with Planar's VP of Marketing and Product Strategy, Jennifer Davis

We are running a series of interviews with our executive team. Today we hear from Jennifer Davis, the VP of marketing and product strategy. Q: What are the top things you do for the company? What is your role? A: My team is responsible for our product roadmap and strategies.  Product managers act as mini-CEO's of their product lines to ensure that they meet customer needs and have a winning value proposition that represents great return on the investments Planar makes in these products and platforms. My team is also responsible for all of our marketing communications: generating demand, building the Planar brand, and equipping our reseller partners More…