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Transparent OLED: Looks like smoked glass and plays video.

Transparent displays allow users to view what is shown on a glass video screen while still being able to see through it, enabling them to overlay digital images onto real objects that sit behind the glass. The next-generation transparent OLED technology revolutionizes how information is displayed in settings ranging from retail merchandizing to museum exhibits to corporate lobbies. The vision of transparent displays, popularized for decades in science fiction movies and television shows, is now nearing reality. This technology is poised to revolutionize space design, customer engagement, and the digital display of information and branding for decades to come.

Transparent OLED offers brilliant picture quality, exceptional contrast and wide viewing angles. Because the OLEDs themselves emit light, viewing angles are very broad and color performance is exceptional, leading to vivid, eye-catching installations. Moreover, because only those pixels that display content are turned on, a transparent OLED showing video will exhibit better contrast and energy efficiency than traditional displays. Transparent OLED is ideal for a broad range of applications including those in retail, museum and corporate settings. Retailers can install these displays in front of actual products to provide digital information about their merchandise, creating augmented reality experiences. Museums can use them to encourage patrons to interact with exhibits by displaying artifacts overlaid with text, images or video content designed to educate and inspire. Companies can incorporate them into their lobby, cafeteria and conference rooms as a dynamic way to present information to employees and customers while maintaining an interior design aesthetic of modern transparency.

Planar’s transparent OLED will allow designers to activate glass surfaces that are incorporated into these spaces, like interior windows, room dividers and partitions. The 55” prototype by Planar utilizes breakthrough Organic Light Emitting Diode (OLED) technology to improve the transparency of see-through displays, creating new opportunities for experience design while overcoming a major hurdle to transparent display adoption. This first-of-its-kind technology demonstrates Planar’s continued leadership in transparent displays, which began 16 years ago and continues with the Planar® LookThru™ Series transparent LCD display offerings. Download our Transparent OLED eBook today.