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May 29, 2014

4K Advertising Face-Off #4

The AV industry has been reacting to the new Ultra HD or 4k resolution displays and many have brought up concerns about the “availability of content.” In this series, we will face off the resolution of a 4k Planar UltraRes with a variety of common advertising platforms to illustrate that experienced graphic designers, advertisers, and brands have no problem creating “beyond HD” content and in fact, have been doing it for decades. In this fourth and final battle round, we compare the Planar® UltraRes™ 84” LCD display with a standard size outdoor billboard. For this analysis we used a CBS Outdoor example in Las Vegas, NV. The Planar UltraRes measures More…

4K , Planar UltraRes

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May 21, 2014

4K Advertising Face-Off #3

The AV industry has been reacting to the new Ultra HD or 4k resolution displays and many have brought up concerns about the “availability of content.”  In this series, we will face off the resolution of a 4k Planar® UltraRes™ with a variety of common advertising platforms to illustrate that experienced graphic designers, advertisers, and brands have no problem creating “beyond HD” content and in fact, have been doing it for decades. In this third battle round, we compare the Planar UltraRes 84” LCD display with a full-color vinyl banner the likes of which might be used to announce a store grand opening or special promotion. The Planar UltraRes More…

4K , Planar UltraRes

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May 15, 2014

4K Advertising Face-Off #2

The AV industry has been reacting to the new Ultra HD or 4k resolution displays and many have brought up concerns about the “availability of content”. In this series, we will face off the resolution of a 4k Planar® UltraRes™ with a variety of common advertising platforms to illustrate that experienced graphic designers, advertisers, and brands have no problem creating “beyond HD" content and in fact, have been doing it for decades. In this second battle round, we compare the Planar UltraRes 84”  LCD display with a full-page advertisement in the influential Conde Nast publication, Vogue. The Planar UltraRes measures 84” diagonal, or more than 6 feet More…

4K , Planar UltraRes

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May 08, 2014

4K Advertising Face-Off #1

The AV industry has been reacting to the new Ultra HD or 4k resolution displays and many have brought up concerns about the “availability of content.” In this series, we will face off the resolution of a 4k Planar® UltraRes™ with a variety of common advertising platforms to illustrate that experienced graphic designers, advertisers, and brands have no problem creating “beyond HD” content and in fact, have been doing it for decades. In this first battle round, we compare the Planar UltraRes 84” LCD display with a full-page advertisement in the iconic New York Times newspaper. The Planar UltraRes measures 84” diagonal, or more than 6 feet across (in More…

4K , UltraRes